By the age of 12 I could gossip in Farsi, swear in Somali and barter in Polish.
Being a Londoner was like having the magic power of spinning a globe and ending up at wherever your finger landed. It’s this love of cross-cultural communication, although more sophisticated than my childhood, that makes Dubai my perfect playground!
After spending a few years perfecting my Arabic whilst working in pre and post revolutionary Egypt, I realised the importance of effective dialogue, which became a driving force of my passion for being a content and copy writer.
I relocated to Dubai in 2014 where my work has since shifted from policy reform & research reports to tongue in cheek strap-lines and captivating scripts for the advertising and branding industry here in Dubai.